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A great brand to start transitioning to is Alba Botanica. You'll find this brand everywhere: Target, Walmart, department discount stores, ULTA, the drugstore, etc! It's pretty pricey but worth the expense! This brand is vegan, vegetarian, and cruelty free, and completely trust their company on that. My biggest tip is to try buying this brand from department discount stores like TJ Maxx where you can save money on big products like their conditioner, shampoo, cosmetics, and bath & shower gels! I got my shampoo and conditioner in their value sizes at TJ Maxx and the shower gel from Target. I saved about $15 from both stores. They both are very luxurious products that smell amazing!
The Hawaiian shampoo and conditioner smell like mangos and takes you back to a nostalgic place of tropical fruits and paradise - all in your shower and in your hair! My hair has been so used to Garnier Fruitis Volume Extend shampoo and conditioner for 7 (yes, SEVEN) years, and always got volume from that brand. So transitioning to cruelty free, I'm glad I get the same volume and a tropical smell from Alba Botanica! The shower gel smells of lavender and leaves my skin feeling soft, supple, and smooth!
I'm glad I can always trust this vegan, vegetarian, and cruelty free brand and can find it almost anywhere. It's reliable, smells great, and worth every penny toward their initiatives to the Earth and girl power!